When it comes to the SEO, search engine optimization, we use on our websites, some methods are easy and some methods are extremely difficult. As a retailer, if you have a website, there are a few easy steps you can take to insure you are improving your search engine “presence” without spending a fortune on an expert.
Get Bold
Keywords are extremely important, but you can also play with the keywords and get a positive result. Sometimes, knowing when to stop is important, and this tip should not be overused. You can get bold and increase your ranking with search engines. Use the “<b> </b>” tags around a few of your keywords on all the pages of your website.
These tags will make certain words bold. You will be able to do this easily, and you will reap the rewards. Remember, do not use these tags around every keyword, but maybe two to three times per page. Bold responsibility!
Everything is in the Title
If you are going to get a high ranking, the little things really do add up. One piece of sand is important because each piece will add to the whole.
When you are creating your page, you will find the title of your page can add a lot to your ranking. To start, the title should contain your main keyword or phrase. If you have a page selling “wholesale plus size clothing”, you should have a title such as “The Benefits of Wholesale Plus Size Clothing”.
Another great tip is to make sure the URL matches your keyword or key phrase. For instance, Julie Ann apparel has a “Shop by Size” category. The URL looks like this: http://www.julie-ann.com/store/c/27-Shop-by-Size-Range.html. As you can see, this will add another freebie for your ranking.
These are great ideas and easy to use. If you have additional tips, let us know!
When it comes to the SEO, search engine optimization, we use on our websites, some methods are easy and some methods are extremely difficult. As a retailer, if you have a website, there are a few easy steps you can take to insure you are improving your search engine “presence” without spending a fortune on an expert.