Reasons why your store will survive! Free Trade with China coming Dec 31, 2008
With volatile markets, and shaky consumer confidence, there’s a serious aversion to risk in all sectors of the economy. From Wholesale Clothing distributors, who might hold off finding new goods, to retail store owners who wait to purchase new inventory because of sluggish sales now, many businesses are just slowing down, and customers are turning to discount chains to find their clothing.
But you don’t have to shrink just because the consumer base does. Many companies will come and go in troubled times, but there are always some who flourish despite it all. We’ve spoken to some of our businesses who are running well into the black, even now, and we’ve taken some of their secrets to share with the rest of you.
Here’s what they said –
“I always keep the store full.” Says one owner, who has her friends come in on lunchbreaks, and relatives on the weekends. “It’s not a chore for them, because I’ve set up a little café table in the corner, and I serve coffee, and share all my magazines. For them, it’s just a way to pass some time for free. They love it! I have a lot of regular customers who come in too, and just spend time in the store. They don’t always buy, but the place is always full, and when new people walk in, they always ask If we’re having a party, or a special sale.” She laughs that she usually sells something, because people think there’s an event going on, and no one can resist a bargain or a party.
Another tells us “I’ve had to become an actress. I deserve an Emmy!” She tells us how she makes an effort to smile and talk to everyone as though she’s having the best day of her life. She tries not to allow idle browsing, often making up conversation starters on the spot, like asking a customer what shirt she should use as she dresses the mannequin. “Just get them involved, any way you can.”
“I hold a lot of fashion shows.” Says a Louisiana store. “We’re not a big place, but we have a runway we can put up and down. I advertise a big fashion show about once a month, and I bring in anyone I can. All sizes! I show the clothes I want to move, and then I send them down the runway. The customers get a kick out of it.” She tells us that usually it helps people to see a full outfit, rather than just pieces on hangers.
Quotas to End on Apparel made in China on December 31, 2008! FREE TRADE
With the end of quotas on Chinese-made clothing more than two months away, apparel makers are trying to figure out whether this really means the beginning of free trade.
Originally, quotas on Chinese-made apparel were slated to expire at the end of 2004 under an agreement established when China joined the World Trade Organization in 2001.
But within weeks of quotas disappearing at the end of 2004, U.S. apparel makers and textile manufacturers were grousing that a flood of Chinese goods was destroying the local market. Imports of cotton trousers from China mushroomed from 908,000 dozen pairs in the first half of 2004 to 17.4 million dozen pairs during the first half of 2005. China’s good fortune was not only disrupting the U.S. market but edging out apparel manufacturing in less-developed countries in Africa, Latin America and Southeast Asia.
With a surge in Chinese imports, the Bush administration decided to impose safeguard measures, or temporary quotas, on 34 categories of textiles that ranged from cotton pants to sweaters and swimwear. Those quotas started Jan. 1, 2006, and end Dec. 31 of this year.
The end of quotas seems very cut and dried. But it isn’t that simple. There are a number of protectionist remedies the government can still take, such as imposing antidumping and countervailing duties. On Oct. 8, U.S. Rep. Charles Rangel, D–N.Y., chairman of the House Ways and Means Committee, started the ball rolling.
He sent a letter to the U.S. International Trade Commission asking for a textile- and apparel-monitoring program for the 34 categories of goods currently under quotas.
The commission is to provide the committee with reports on the volume, value and import market share of those categories. The ITC will report preliminary data every two weeks, and final statistics will be published once a month. The information will then help the committee decide whether a more extensive investigation is needed.
Credit :Deborah Belgum of apparelnews.net







