Women’s Clothing

AnnTaylor Stores Corp.’s first quarter profit will exceed its previous forecast because of stronger results at its Loft apparel chain as well as better expense and inventory control, the company said Monday. The women’s clothing retailer also said it’s decided not to pursue its new concept targeting older women at this time.

AnnTaylor had said last August that it planned to launch this fall a chain that targets what it identified as the “modern boomer” segment, which it said at the time was “significantly underserved.” Read related commentary.
Shares of AnnTaylor Stores shot up 9.8% in late morning trading. They’ve lost more than one fourth of their value in the past year.
First-quarter profit, excluding restructuring costs, is expected to be 45 cents to 47 cents a share, the New York-based company said, outpacing management’s previous projection of as much as 40 cents

Sales in the quarter ended May 3 rose 2% to about $592 million.

AnnTaylor will release final first-quarter results on May 22.

Management also said it’s dropping the idea behind its new concept in light of significant changes in the retail landscape and consumer environment in the past year. Women’s clothing retailers that target so-called baby boomers such as Chico’s FAS Inc. and Talbots InC. have struggled amid lack of fashions and consumer worries about the economy, analysts said.

While dropping the new concept, AnnTaylor said it’s still moving aggressively forward with the launch of Loft Outlet this summer.

Retailers such as rival Talbots are expanding into the outlet segment, which has becoming another source of profit for designer labels such as Coach Inc. While first-quarter comparable-store sales at the Ann Taylor chain dropped 12%, they rose 0.7% at Loft, which stocks on average a more casual assortment and lower-priced merchandise than its sister chain. The company also has lowered inventory per-square foot by about 15% at the end of the quarter, helping to bolster profit.

Even though the company’s confident in its business strategy, AnnTaylor, a 929-store chain, said it’s sticking with its previous per-share profit forecast of $1.80 to $1.90, excluding restructuring costs, for the year.

Source Google.com by Andria Cheng

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