Mar 18
Offer above applies to online orders of wholesale apparel only. Expires: 3/28/08
The following statistics come from Shop.org:
- Thirty-five percent of consumers surveyed said added costs, such as shipping and handling, or lengthy delivery times resulted in their abandoning an online purchase. Sites requesting too much information is another annoyance that drives away 35 percent of buyers surveyed.
- Online retailing sites are prime destinations for women 18-34 years old who are Internet users. While women 18-34 are 15.7% of all Internet users, they are 24% of shoppers at fragrance/cosmetic sites, 22.3% of shoppers at jewelry/accessories/luxury goods sites and 20.8% of shoppers at apparel sites.
- The top reason online consumers prefer to shop on the web is to avoid crowds, a reason cited by 38% of respondents. The next four reasons consumers prefer the web, and the percent of respondents citing them: Lower prices, 35%; ease of comparing products and prices, 28%; avoiding the inconvenience of traveling to stores, 28%; and a wider selection of products, 26%.
- Online buyers tend to be repeat buyers. Consumers who made an online purchase in the past three months are more than 80% likely to make another purchase in the coming three months, the survey reports. That degree of likelihood plummets to about 20% if no prior purchase had been made.