Let’s face it, regardless of how many TV shows we watch and magazines we read, we know that there’s not a one-size-fits-all model for women. Although popular culture would like us to believe differently, the fact remains, half of American women wear a size 14 or larger.
If you’ve ever had doubts about expanding your consumer base to plus size markets because you believe the market isn’t viable, take a look at these facts:
- “Despite our weight- (or waif-) obsessed society, half of American women wear clothing in sizes 14 and larger. In 2000, women spent more than $17 billion on clothing sizes 16 and up, a 22 percent jump over the previous year according to the New York-based NPD Group, a marketing-research firm.”
- “While young women have been gradually growing larger, their choices for fashionable apparel have not kept pace. Data gathered by the Cotton Incorporated Lifestyle MonitorTM shows that 27% of its female respondents in the 16-24 age group wear sizes 12 and up. ”
- A whopping 56% of these plus-size females could not find clothes they liked in their size, compared to 35% of young women in the same age group wearing size 11 and under. Furthermore, over two-thirds of the plus-size respondents claim that current styles don’t flatter their shape, against 41% of the smaller sized group. And these findings are echoed strongly by members of the industry.” (Source: Cotton Inc)
As you can see, there’s a market for plus size clothing and it’s stronger than ever. Those retailers that do offer plus size clothing have very little to offer in terms of the hottest trends in plus size clothing.
Perhaps you’re a retailer that has considered expanding your consumer base to cater to the needs of plus size women in the past. Maybe you weren’t impressed with another wholesale distributor’s selection. Well, all of that’s about to change.
Julie Ann Apparel constantly updates its inventory with the hottest trends in plus size clothing. We offer a selection of women’s clothing from over 200+ designers for the lowest wholesale prices. If you’re tired of boring plus size clothing, you’ll love the bright colors, bold patterns and hot 2008 plus size fashion trends that we offer.