There has definitely been a shift in how the majority of society sees the full figured woman. Over 60% of Americans are now a size 12 or larger. This shift has been an inevitability with the rise in obesity in the past few decades.
With the shift in attitude comes a change on how the plus size fashion designer approaches the full figured woman’s needs for fashionable trendy plus size clothing. 
How are wholesale fashion trends changing?
• No longer are full figured women restricted to often unattractive muumuus. There are a cornucopia of new styles, cuts, and designs that comes along with this new acceptance of the full figured consumer.
• The designs are not going to be necessarily large flowered designs. This was common practice at one time – all plus size clothing was covered in large prints. Today, this is an option, but it is just that: an option.
• The sizes are no longer going to be baggy and loose. When a full figured women went in public, the majority of plus size designers only offered plus size clothing that was larger than needed, and this would often swallow the full figured woman. Sometimes it is nice to have baggy shirts, but now there is the option for form fitting apparel.
• Finally, the materials used today are more flattering, soft, and comfortable. The days of using extra tent material to construct that plus size apparel is long gone. Today, there is a nice array of cottons, polyesters, velvets, and other appealing materials. These materials only expand the horizon of the full figured woman.
Attitudes are changing, and with that change comes a definitely shift in wholesale fashion trends. People’s views of the full figured person are changing to be more tolerable and more accepting. Being large is ok! Being who you are is encouraged – even if you happen to be full figured.
Wholesale fashion trends follow right along size this shift in attitude. Wholesale plus size clothing is more popular than ever, and the choices available to the retailers are increasing exponentially.